Most Common Google Ads Mistakes That You Should Avoid

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At present, for digital marketers, one of the most trending and powerful marketing strategies is Google Adwords. It is a type of paid advertising, also known as pay-per-click (PPC), where you pay each time somebody clicks on your advertisement shown on either Display Network or Google’s Search. AdWords can be very powerful in driving targeted traffic to your website or landing page.

Every year a number of businesses make use of Google ads to make millions of dollars. If you are a business owner and not using pay per click advertising for your business then you are missing out. Google ads are beneficial for small, medium or large businesses because when you get more clicks, more leads then you will definitely make more profit.  But if you want to make more profit with your PPC campaign then it’s extremely significant to set up and run a successful PPC campaign.

Many marketers make several mistakes while running a PPC campaign. So, to run a successful PPC campaign, understanding what not to do on your PPC campaign is just as significant as knowing what to do. To help you ensure you are running the best Adwords campaign possible, let’s have a look at some most common Google ads mistakes that you should avoid.

Most Common Google Ads Mistakes:

Target Incorrect Keywords:

Targeting the incorrect keywords on their Google AdWords campaign is one of the most common mistakes that lots of individuals make. The main aim of setting a PPC campaign is to get more clicks from the relevant visitors. So, it’s significant to select the right keywords for your PPC campaign if you actually want to boost your clicks, conversions, and success of your campaign.

Not Grouping Keywords Properly:

In your PPC campaign, you can create campaign ads groups to manage dissimilar types of campaigns. You can break down your ads and keywords into ad groups within every campaign. But many individuals the biggest mistake in their PPC campaign by not grouping keywords properly. They lump all of the keywords into one ad group and demonstrate everybody the same ad. So, always segment your ads into groups based around the same type of keywords.

Not Using Negative Keywords:

AdWords lets you make use of negative keywords as a way to eliminate keywords that are not an excellent match for your product. Negative keywords enable you to stop your adverts from being showed with an exact keyword. However, lots of individuals make the mistake of not using negative keywords. So, whenever you set up a PPC campaign, always use some negative keywords.

Not Using Ad Extensions:

Ad extensions are small additional snippets of information that can be incorporated in the ad. Let’s have a look at different types of ad extensions:

  • Click to download apps
  • Click to go to Google maps
  • Click to call
  • Review snippets
  • Links to main pages on your website
  • Seller ratings

Lots of individuals, who set up a PPC campaign, don’t use ad extensions. Ad extensions improve CTR and engagement. Therefore, if you want to increase the CTR of your ad always use ad extensions.


With Google Ads, businesses generate revenue and sales but only if they run a successful PPC campaign. On the other hand, your PPC campaign can also destroy revenue, sales, and cash flow if you don’t have a complete understanding of how to run Google Ads. So, whenever you set up a PPC campaign, try to avoid the above-discussed mistakes and generate more leads!


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