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There are hundreds of factors of Google Algorithm, and we are sure sometimes you don’t prefer to go over all of those factors to gain insights. Wouldn’t it be your plus point if you can rank on Google without going with learning any of those factors? So, we highlight some minimalistic SEO approach that you need to follow every week to get traffic on your website.
It can be highly overwhelming to consider everything when you are doing SEO, and sometimes you don’t have a lot of time to invest in a particular task. So, to get rid of this situation, it is essential that you are entirely aware of where you need to focus and where you need to put your efforts. No doubt, it is always great to do everything while following each and every step, mostly if you are doing SEO. But, you need to know that is not always realistic, and instead of considering the strategy you have seen online about SEO, you need to think about the activities that are going to produce the most impact on your business.
Approach 1 – Make sure to optimize your existing content.
Now, optimizing your existing content means you have to find all the new keywords on pages #2 and #3 and optimize them in your content. You need to go to Google Search Console or Google Webmaster and check which page is getting the highest number of impressions but the least clicks. And then, you need to click on those pages to check out which keywords are getting the deepest impressions that actually are on page #2 and bottom of page #1 that you may not have considered in your content too much. At last, make sure you are updating those keywords in your content, but don’t forget to optimize them in your title tag and meta description.
Approach 2 – Delete your underperforming content
Just writing content and creating a lot of links does not mean it is a good piece of content, and it also doesn’t mean that it is going to rank higher on search engines. Further, it doesn’t mean that it will get a lot of social shares. Even if people are linking to your content, they are not going to spend time to check it out thoroughly, and it’s a harsh reality of content marketing. Sometimes, you create content, but you are not satisfied with it, but a lot of people get crazy about that content, and they just link to it without giving a second thought. So, all you need is to take out that underperforming content and delete it from your website. However, if it is related to any other article, you can just add a 301 redirect from the old URL to a newer article.
Approach 3 – Do a Competitive Analysis
You might not know this, but doing a competitive analysis can provide a great guide for your content efforts. So, when it comes to competitive analysis, you need to check out a few points –
- What type of content they are writing
- How much are they in-depth for those topics
- What are their top-ranking pages
- What are you doing to be better than your competitors for your weekly traffic approach?
- Are you going more in-depth for your content?
What you can do is to visit SEMrush, and type your domain name – when you do that, you get a detailed report for those pages that are ranking on the top, the traffic you are getting, the keywords that are ranking for your website, but you will also see your competitors domain. From there, you can check out the sites that are similar to yours and provide the same services as you do. So, you will actually get a list of keywords for which your competitors are ranking higher, but not your website. You can use that report to come up with a new keyword list that you can consider for creating content. Further, you can do a detailed analysis of your competitor’s URLs to check out their top ranking pages, and it will also show you who is linking to them. You will also see a list of keywords for which your competitor’s pages are ranking on the top of the search engine. At last, you can get ideas for creating the new content if you still have not covered any of those topics for which your competitors are getting traffic.