There are several ways to get links to your website. Some people use simple content, several stuff keywords in the content and these day many people creating an infographic or GIF as a way to attract links. So in this article blog, we are going to discuss a list of common types of content formats and advantages and disadvantages of different visual elements and their efficiency at attracting links.
Let’s discuss the following three types of content formats:
In recent years, interactive content is the more popular format that is destined to step beyond static Infographics, which are usual. An interactive content format allows the consumer to interact with it to disclose different perspectives on something. This type of content can be calculators or quizzes or something more sophisticated.
Advantages:
Disadvantages:
Interactive Content Impact on Link Building
You will require to develop custom embed codes to let for complex pieces to be embeddable. It can be extremely easy to overcomplicate interactive content for the reason that you can do so much with it by adding up numerous data points and stories. More is fine, but too much might cause you to drop links.
In the last few years, GIFs have had the resurgence, and they do extremely well when it comes to content-driven link building. You can get some of the effects of an interactive format but without the development team.
Advantages
Disadvantages:
Impact of GIFs on Link Building
GIFs can be most excellent for link building, and they get approximately as many links and coverage as interactive pieces. You can spend additional time on ideation and outreach which can secure extra links.
When it comes to link building, long-form content is not usually thought of as “visual”. It lacks the visual impact and flashiness of interactive pieces or an infographic. Despite, long-form content does have the capability to get more inks, and in-depth, genuinely helpful resources can also bring lots of relevant traffic.
Advantages:
Disadvantages:
Impact of Long-form content on Link building
The Long-form content format can generate lots of links, but they’re improbable to get a “quick hit” or go viral in anyhow. You’re much more expected to generate links over an extended period of time. The types of links you’re probably to get are from resource pages, which might limit the amount of traffic you get but might still pass a great amount of link authority.
You should not begin with the content format itself. You need to begin with the topic or message you would like to convey, along with the target audience Once you are clear on those things, you’re in a state to make a decision on the format.
Also, consider the following things:
Lead with your thought, take into account your resources and take time to consider the right content format. It will pay off in attracting links and bring more traffic to your content and your website.