In this digital world, consistently new technologies are developing at a fast pace, and the existing technologies are getting even smarter. Digital transformation is boosting up with the developments in digital media and innovations. Every year the changes in digital trends are made so the marketers should be aware of this fact in order to adapt them easily with the growing technologies and to stay ahead in the market.
This will help you to gain a competitive edge, and you will be able to develop some innovative ways to grow your businesses, generate huge leads, and improve relationships with the existing customers. There were some of the digital marketing trends which have played a vital role in 2018 and might not work in the coming 2019. Here are some of the trends of 2019 that can improve your marketing strategy for achieving the future goal:
Artificial Intelligence will be useful at profiling buyers
Artificial intelligence will surely capture the market this year as AI is powering customer segmentation, redirecting audiences, driving notifications. You can call it a great mixture of possibilities. Even it is creating the content also. The use of AI for your digital marketing portfolio depends on the objective you have chosen and your channels. For instance, if you are working with the digital marketing teams or the people who know the importance of AI in their marketing intelligence, then you are in the competition, but if you are not aware of the AI importance then you are lacking behind from others. AI uses marketing goals for audience expansion, their targeting, product recommendations, and campaign optimization.
Being social animals, human beings interact with humans through social networks such as Facebook, LinkedIn, etc. Participating in social networks does not mean that is an end to approach your customers, but you can install chatbot on your website to interact with site visitors. With years of improvement in artificial intelligence, chatbots are now improved with the ability to have a basic conversation with visitors and answer the questions frequently.
The chatbots, as a human customer service representative, handle the fundamental discussion with the guests and answer the most asked questions. It is less expensive than individual customer support, as it does not need staff and can respond to customer inquiries quickly.
Customers find information through various channels as they are more often sophisticated. Initially, marketing channels were introduced to communicate with businesses through multiple channels. Email subscribers can communicate with their employees through emails, and website visitors can communicate through chats or comments to interact with the customers. Through omnichannel marketing, you can monitor the people’s interactions even though they are communicating with you through different channels.
Video marketing is still capturing the market. The only better thing is the live video.
- More than 80% of the traffic would be there because of a video by 2021.
- There is no relationship between company size and the published videos.
- Some of the external sources of video marketing are used by the small businesses, with only 24% reporting that they relied on agencies, employees, or freelancers.
- Business in high tech and professional services industries are publishing the newest videos every month.
- Companies increase their investment, both in internal and external video content, to help meet the growing demand for video throughout the customer’s lifecycle.
As more people process their activities online with their smartphones, marketing professionals continue to take advantage of micro-moments to attract the attention of their audience and fulfill their instant decisions.
Marketers take advantage of the micro-moments of the customers to create targeted content and advertising, when they search for something, look for the nearby store, wants to finalize a task or make purchases. On average, people spend 3 hours and 35 minutes on their smartphones every day and, in the next few years; mobile devices will become the medium that receives the most minutes.
Email-marketing is getting smarter; marketers have started to care about sending emails to subscribers who are active on their lists. If a contact engages with your emails, he should be regularly nurtured with updates about the company until he becomes a loyal customer. If a subscriber has not at all opened an email for a more extended period, then he will not receive any mail and will be considered as dormant.
Voice is undoubtedly gaining popularity. By 2020, 50% of the queries will base on voice. There are two types of voice search: The first is that are implemented by smart speakers such as Amazon’s Alexa, Apple Home pod, Google Home, and Microsoft’s Cortana which gives searchers immediate voice answers to their questions and the second are those that are installed in the desktops, and smartphones such as Siri and Google Assistant which display written search results.
Although these are some of the trends which are expected to rise until the end of 2019, it will mainly show its incredible rise in the year 2021.