Keyword clustering is an excellent SEO tool and if your pages fail to gain transactions in search engines and do not bring the number of visitors you need, then you can use the grouping keywords to improve the situation, which also helps you to improve your site in general. Mostly, while doing keyword research, you aim to end up with one main keyword that can target each of your pages. With keyword clustering we can easily find the content online. It targets the number of keywords per page rather than one or two keywords.
How many keywords we can target?
Traditionally, we used to focus on two-three keywords for the content but nowadays, we focus more on users’ intent then on keywords. So the reason behind keyword clustering is, we club more related keywords together or into the cluster and as per that we write content that targets intent. So, Keyword clustering is created for people as how they search and come to know about the information, there could be any reason for searching information online but cluster topic allows us to cover all the bases.
If you are assigning the multiple keywords to the single content then you have to make sure the keywords are quite similar to each other, as long as the keywords are similar you can work for a single piece of content, you can rank for multiple keywords.
How to Map the keywords?
Start collecting the data from as many sources as possible; there is not enough data to work with, so you need to follow the process for keyword information compiling everything together.
The next step is to screen the data to make it workable. While screening you will see the number of entries sharing the same focus keywords but these will have the different subcomponents.
So, here web design is the primary keyword which is used with different subcomponents so you need to recognize which subcomponent is used often. There are number of great online tools that can make your process easy.
Before starting with grouping the keywords, you should know what keywords are more valuable for the company. By looking into the pattern you need to group the keywords in categories even if these can be done through the marketing funnel stage. You need to consider –
So, this would be the last step in which you have to map your keywords, there are a couple of approaches with which you can start. First step is to go with the blog by blog, second you need to add keywords with similar material and with the relevant search term. The third way is to look at the keyword categories with recurring themes that can inform future content production.