Getting other websites to link with your websites is known as Link Building and this simple process is used by all the marketers to increase their site’s authority and drive the traffic.
Links can be created in two ways: the right way and the wrong way. If you want to run your business for the long-term then you should engage in the natural-link building. The exercise of earning means creating the links rather than buying sometimes known as Black-Hat SEO. This process can ban your search results.
Organic-ranking also is known as White-Hat SEO is difficult and time-consuming. If you create links from an authoritative website then the kinks have more impact on the SERP rather than the links created from a newly built website.
New Link Building Techniques
The skyscraper techniques are time-consuming but if it is done properly, then you’ll get the hike in traffic, quality backlinks and possible business connections.It can be done by collaborating the content, competitor backlink analysis, email exceed.
- Link building based on content
This is the most effective and hardest technique; the unique content will automatically attract social shares, readers, and traffic.To attract the readers towards your content, then your content should be well structured without any grammatical errors.
There are so much data available but choose unique and relevant data to be a success.
- Examine the search result for your keywords
- The content should be comprehensive and unique.
- If you have data, then the job would be easier
- Choose the right time, if you think your topic is time-sensitive.
Case studies regarded as a gold mine for backlinks, because case studies always have unique content and full of new information.
While writing the case study note the following points:
- Background data
- Time frame
- Key takeaways
The green content is very beneficial for gaining high-quality links. It deals with all the most up-to-date issues. Environmental threats like climate change or water pollution writing on these current prevailing topics help you to save the earth.
The white paper is a great source of opportunities and gaining valuable links. This is mostly used in the B2B (Business to Business) world. You can conduct research and while doing so you can add your thoughts, charts, and knowledge along with other benefits.
Many companies prefer useful content instead of the blog to grab the attention of the users and if you don’t know how to start taking guidance in detail. The info graphics of ways to write business blogs are extremely useful.
To earn backlinks guest post is a good way for which you need to search the website, write a superlative content and try to publish on the authoritative website. The guest blogging guidelines are strict and occasionally it takes to accept your submission. With Google search operators you can do guest posting. Start with the focused keywords.
The podcast guesting is easy to consume to gain some cool industry news and knowledge and doing a podcast guesting means targeting the podcast relevant to your niche. The podcast is an underrated marketing technique that brings exposure to your business.
For higher ranking promote your content on social media like Facebook, Linkedin, Twitter, by commenting on a post that turns into a connection.
Your websites should always have a sharing-button and widgets that is the most efficient way to share the content on social networks; folks place your widgets on their own site and link back. It has the plugins also that track the results of the social engagement of your website.