What Is Schema Markup And How It Helps To Get Organic Traffic?

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SEO can be practiced in traditional ways but there are modern ways to improve the SEO and structured data which also includes schema markup. We know that schema markup is gaining popularity and enhancing SEO, but the question is what schema markup is and why it’s becoming very important.

What is the term schema markup means?

Schema markup or micro data is the way to describe your content to search engines in simpler terms that they can understand it. This can be done by adding the piece of code to your HTML.

The codes are not visible to users but can be read by the search engines when crawling your pages. Whenever Google or other search engines crawl the page their goal is to find what the page is all about. The crawlers process the HTML codes and figure out the meaning of content, date published, and other elements that are useful while indexing. Schema markup makes the job easier and faster many search engines adopt schema.

Why schema data is important for SEO to attain organic traffic?

Schema markup or structured data right now don’t have a place in Google algorithm but still also have multiple reasons for SEO.

Prepare your website SEO friendly future

Schema markup is gaining popularity in Google and other search engines that will go into the ranking algorithm in the coming future. So, prepare the website SEO friendly for the future.

Make your search informative

Structured data improves the website presence on SERPS with rich snippets, Which means that your entry in Google will be more unique and informative from others that will hike your click-through rates and more organic traffic to your website.

Current schemas of Google are:

  • Book
  • Article
  • Critic Reviews
  • Job Posting
  • Logo
  • Media Actions
  • Course
  • Product
  • Recipe
  • Review Snippet
  • Speakable

Great for local SEO

Schema markup is very important that provides more information to search engines including address as well as contact information.

Helpful in Google shopping campaigns

To run the shopping campaigns successfully add Micro data on the landing page for Google Ads. Without this it’s not possible to optimize the shopping campaigns.

Helps in voice SEO

Whenever you search something on Google, you get a voice answer, if there is a snippet search. The structured data on your page can rank high on Google and provide great exposure in voice searches.

Methods for structured data

  • Blog: Schema markup works as, if you have a blog then add website schema to give the information related to your website like name, logo, etc. If you have articles and blog posts you can also use article schema.
  • E-commerce: If you have an e-commerce website then use product schema with the product detail, name, price, etc.
  • Local business: If you have the local business then uses the local business schema.

You can use more than one schema in a website, and you can also check its working with the Schema markup tool.

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