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It’s no longer a secret that the videos giant YouTube is the second largest search engine in the world. With over a billion users, YouTube is a traffic source with almost limitless potential. But the trouble is, it’s a very crowded place. Given the abundance of content on YouTube, it can be very tricky to get users to watch your video instead of the millions of others. Nevertheless, if you properly optimize the video content, you will be able to get much more visitors and traffic than your competitors.

Don’t Forget to Build Quality Backlinks

Getting quality backlinks is a good strategy to get your videos ranked higher in search results. For example, embedding your YouTube video on a relevant blog is one way of doing it. You must therefore try and get other users who have high domain authority sites to embed your videos on their blogs or website content.

Put Some Effort in Improving Social Signals

This can be done by marketing the video on social networks and driving engagements on that post. For this, you need to be quite active on social media networks.

Meta Data Optimization is Important

It’s very important to optimize the on-page metadata on all your YouTube videos with the right set of keywords and don’t forget to include it in the description, title, and tags.

Leverage the power of YouTube Cards

Looking to drive actionable outcomes from your YouTube marketing efforts? Then YouTube cards are a must consider as these can help drive interactivity on the videos by helping you integrate a call to action. For example, pointing the viewers to a particular URL. There are five types of cards on YouTube that you can consider: Donation cards, Channel cards, Playlist cards, Link Cards, and Poll cards.

Add Compelling Video Thumbnails

An appealing thumbnail improves the CTR or Click-Through Rate of the video which sends a strong signal to YouTube that the video is being liked by your viewers. Doing so will have a positive effect on the ranking of the video.

Video content is important to any company’s marketing technique, and YouTube is a great way to inspire engagement, attract audiences, and increase customer conversion. YouTube provides a huge user base for knowledge sharing and business promotion. You have to simply upload your YouTube video and ensure that it gets noticed by users. With few tactics and tricks of YouTube SEO, explained in this article, you can easily rank your videos in Google as well as YouTube search.

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