Role of Link Building in 2018

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There are many factors that are considered by search engines to rank the website, but backlink is one of the main factors. If you want to improve Google ranking of your webpage, you should focus on building backlinks. The people who have been in the SEO business will be extremely familiar with backlinks. Hyperlinks from one webpage to other are known as backlinks. There are two types of backlinks: Internal backlinks and External backlinks.

The recent statistics demonstrate that there are over 1.2 billion websites hosted on the internet nowadays. And, there are also many websites that are competing for specific keywords on search engines. If you believe in the theory, “Link building is an outdated concept”, then do not even expect to be on the first page of the Google.

There were times when article directories were extremely well known for building links. The websites used to publish crappy articles on those websites to get lots of links back to their website. There are article directories now also, but they are not as popular as they used to be.

Back then, search engines were not very smart. It was very easy for black hat SEO guys to get their websites on the first page of the Google with techniques, such as keyword stuffing and link farms. People used to pay to get lots of links to their websites for getting their websites on the first page. However, the search engine has evolved many since then. The search engines are very smart now & the Google is regularly updating their algorithms, according to their requirements.

Now, having specific phrases on the website or keyword stuffing is not enough to get your website ranked on the search engines. And, it is also of no use to get links from irrelevant sites. For example, getting links from gambling websites to a business website won’t do any good.

Instead, it would damage your website profile. If Google decides to penalize your website, it would cost you a lot, as 76% of the global desktop search traffic comes from Google, as per the stat. Regardless of all the changes, the fundamentals of search engines remain the same. In 2018, black hat SEO will get your website penalized by the search engines.

Following Are The Roles Links Will Play In 2018:

Link Quality Matters:

In 2018, website owners should focus on the quality of the backlinks rather than the number of backlinks. Quality links mean links from a relevant website with a higher authority. A single link from a quality website will be counted more than links from lots of irrelevant websites. The reputation, credibility, and authority of the website will be judged by the search engines based on the type of backlinks the website has.

Link Building Will Revolve Around Quality Content:

The search engine business depends on the quality of the search results. It is obvious that Google won’t want crappy websites to rank on the first page of their site. So, they are now focusing on pushing websites to the top with quality content. Try to post quality content instead of publishing for the sake of publishing content to get more links and to make the credibility of the website.

Links That Scale Can Hamper:

In 2018, the links that scale can hamper your search ranking. These links can include signature boxes, autobio boxes and other mass link building techniques. These links will not do any good. Instead, Google might penalize your website if you practice this thing.

Do not ask for anchor text links, when you do social media outreach or outreach via emails for links. Leave it to the publishers to how they want to link to your website as long as the link does not say “Click here”!

No-Follow Links Might Have Some Value:

Don’t try to avoid no-follow links completely. These links might have value in improving your search rank. Google uses these no-follow links to discover the new websites. And, these links may help in generating quality traffic to your website that can improve your website rankings.

Don’t Link on Sidebars, Footers & Focus on Internal Links:

It could not be a good idea to link the website from sidebars or footers. And, you must focus on building internal links, as it can raise traffic on different pages of your website that can send positive signals to Google.

Value of the Links Determines the Quality of The Links:

Google determines the quality of the links by looking at the quality of traffic that the particular links are driving to your website. For example, if many relevant website visitors visit your website via the links, it is regarded as a quality link.

The low-quality links can lead to a higher bounce rate & click-through rates, which can eventually degrade the ranking of your website on search engines.


Search engines algorithms are always changing, and many web owners have suffered from several changes that are introduced by many search engines. The study shows that around 51% of the traffic on the website is organic traffic.

This means that you must be updated about SEO & the latest trends. Without SEO, there is a very stiff chance of your website getting enough traffic to earn decent money from it. And, always be updated with the latest SEO trends to ensure your website maintains its rank for relevant keywords in your niche all the time.

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