Even if you are focusing on the relevant content and the optimized website design, you need to consider how you can rank for the right keywords that can make your site stand out in the crowd – and get better visibility on SERPs. With the relevant research, you can select and rank for the top-performing keywords in the market that boost user engagement and increase total sales. Are you aware of how many keywords are relevant, how many keywords become too much, and how to know your website’s right keyword density? Also, do you know what happens when Google and other search engines consider your site as relevantly stuffed with the right keywords? We have the beginner guide to keyword density that will cover the basics with which you can know why it matters and how the simple formulas and tools can help to make sure your keyword strategies are working efficiently.
What do you mean by keyword density?
Keyword density, which is also known as the keyword frequency, describes the number of times a specific keyword is appearing on the web page compared to the total word count of the content. It is mainly reported as the percentage or a ratio as if you get a higher value; it means the selected keyword can appear more number of times on your page.
Why keyword density matters?
Keywords can drive searches, and when users are looking for products or services, they will use a keyword that reflects their general intent with the expectation that search engines can serve up the relevant results. While tools such as Google now taking into account the different factors such as geographical area and the page authority that is defined in part by the different visitors to your webpage, and in part by “do follow” links from the well-known sites that link back to your pages. Mainly the SEO firms and the brands prefer to write the low-volume content, cram them with keywords and keyword tags, and link to similarly stuffed pages of the same site. Mainly, the readers get completely frustrated when they read the same word repeatedly, after which the search engine providers realize that they need a better strategy for the keywords. Now, the keyword stuffing has the opposite effect – if you are stuffing the keywords without considering their meaning in the sentence, your page ranking will get penalized.
How to calculate the keyword density?
When there is a need to calculate the keyword density, you need to follow a straightforward formula – for which you need to divide the number of times you are using the keywords in your page by the total word count on the page. For instance, your page has over 1,000 words, and your keywords are used ten times, then it will give – 10/1,000 = .001 then you need to multiply it by 100 to get a percentage, which will be 1%.
Another formula is also used to assess keyword usage, and it includes – term frequency-inverse document frequency. The idea here can assess the frequency of a keyword on the specific pages, against the number of times the word is appearing on the multiple pages of the site. The result can determine the relevancy of your keyword for the specific pages, so you need to understand the rarity of your keywords across different documents.
You need to keep in mind the value of the keyword variants that include similar words and phrases, but those are not identical to your primary keyword. For instance, your website is selling the outdoor lighting solutions, and if you are stuffing the “outdoor lighting” keyword many times in the pages, then it will reduce the overall SEO instead of improving it. You can use the different keyword variants, or the terms that are much closer to your primary keyword but make sure to avoid the use of an exact copy that as these can rank your page higher without going against the keyword-stuffing rules.