Local search engine optimization (Local SEO) is incredibly an opportunity for the local business holder to market their local business online as it helps the local entrepreneurs to promote their products and services to the local audience those who are looking or searching the exact product online.
With local SEO strategies, the small scale or multi-location company can target the local area and the local customers can be targeted with various methods among which some are easier to manage using local SEO tools and with SEO local services.
Ameliorate content marketing in the success of local SEO
Search out what’s popular in your area
The foremost step to improve content marketing in local SEO is to find out what is the hot topic of your area, in which terms your competitors are ahead of you. To search it out Google Trend is the best option to go with as it not only tracks the popularity of the topic but also tracks the time and particular region just to give you a glance that which specific local audience is interested in.
Distribute the FAQs into content pieces.
This step is quite simple to create content and would be the best information for which the readers are looking and you can expand the content in the forms of video, blogs, and other content.
Some common questions may be asked from the audience related to the product and those questions are presented in the form of FAQs:
What are the costs?
Which type is best?
How much time they will take to install?
Flesh out customer case studies and survey
If you are looking for the content type that works well then choose customer stories as you already have the data in hand such as the testimonials on your site for which you can write the customer stories with proper statistics providing your product success. On the other hand, if you don’t have proper data then you can reach out to the customer again and follow-up the survey but don’t forget to ask the main questions that impact the success of your product:
What is the interesting factor that builds the customer with your product?
How they achieve the success by using the product?
The perfect case study starts with introducing the brand or person, the number of challenges, show up the solutions and wrap it up with the success they achieved by the product
Come up with local events and activities
The best way to get local content is to get involved into the community, the more you attend the local events or activities, more you get the options to write up the content into your blog. If you make the consistency, as you get more involved into the area the more weight your pieces will get.
Target the non-competitive niche
If you are struggling to think out of the box then just expand your reach and the best way to do is with the shoulder niche (a niche that doesn’t compete with you). For instance: You want to search for the beauty salon and after the search, you find synonyms like beauty parlor and the shoulder niche will appear like lingerie shop, personal stylist, art galleries. So, you might not have been thought of that but now you can easily combine into the content strategy to attract the whole new audience.