The term bounce rate signifies the percentage of visitors that leave the webpage without performing any action like click on a link, fill a form, and make a purchase. The bounce rate is popular for three primary reasons:
Visitor bounce from your site (didn’t convert). So, the time you have a low bounce rate (visitor stop bouncing the website), the conversion rate increases.
Usually, bounce rate used for a Google ranking factor. One industry study found that the bounce rate is closely related to Google’s first ranking page.
The high bounce rate shows that your site (specific page on your site) has issues such as copywriting, content, page layout, and user experience.
Difference Between Exit Rate And Bounce Rate
Commonly, the bounce rate and exit rate used as the similar term for website engagement, but it carries subtle differences. Bounce rate represents the number of users who click the website but left without going to another page on the website. At the same time, the exit rate measures the number of users who exit a website from a specific page.
The Major difference between two primary terms are – exit rate measure the percentage of visitor enter the specific page, but it does not define anything whether that was the only page the user visited or not. All the bounces are exits, but no exits are bounces.
For Instance: Suppose you have a website and 100 visitors land at your homepage in which 50 leave without visiting any other pages, then the bounce rate of the website would be 50 percent. If the homepage got 400 pageviews over the period, and 100 leave the website from the homepage, then the exit rate is 25 percent.
Significant Ways To Reduce The Bounce Rate?
The one way for the low bounce rate is to refine how the metric is being measured. The Google analytics count the bounces of the visitors. Even the visitor spend time on the site and click on the other items of the page, so long the visitor leaves the site without viewing other pages—the solution to generating the virtual pageviews in Google Analytics relevant events. Create a specific definition of the bounce rate of your website.
For example: In case you have an interactive page and the visitor interacts with other elements of the page, you can generate virtual pageviews in Google Analytics. This allows you to track how many people engage with your page and also prevents active viewers from being counted as bounces.
In order to have more visitors on your site, the most suitable action to take is to identify the content they will prefer to read. The time you identified the content using web analytics, you can design your website to display the most prominent content above the fold.
For example: If you run an e-commerce site, devote most of the time to create an effective strategy because they are the most likely piece to earn a click from visitors, and increase the conversion rate. Where possible, the content should include descriptions, images, and titles.